Identity and branding

Banque de Luxembourg / Churchill Hui / Castleton

Banque de Luxembourg / Churchill Hui / Castleton

Identity and branding

Corporate identities – logos, are symbols designed to be easily recognisable and memorable, and to distinguish one company from another. As well as this, a good logo should also reflect the business activities and values of an organization.

A new or refreshed logo, as part of an overall visual identity, can be used to announce or signify positive change within an existing business, such as a focusing of services or a switch of industry sector.

Services

Corporate identity
Naming
Strapline/descriptor
Design guidelines