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How we work | A2 Design

How we work

Insight

Fully understanding your business is critical to us. Through research, discussion and workshops we get to the essence of your company’s values, philosophy and competencies. We study your market sector and review your competitors. We analyse the way the image you project is perceived both internally and externally, and any potential disparity between the two. This process allows us to get to the heart of exactly what it is you do best, and what makes you unique.

Solution

With this knowledge we are able to best position your business. We compose a succinct positioning statement that summarises your organization, and create engaging visual material that reflects it. Working closely with you at key stages in the design process, we explore a number of design routes, giving consideration to imagery, typography and copy messages and tone of voice.

Application

With a clear brand proposition and visual identity set out we can provide you with the tools to effectively communicate your point of difference. Our services include identity; the name, logo and visual direction that lets the world know who you are; marketing tools to convey your message including printed and new-media materials; and presentation materials and templates.

Experience

Our background lies in working with large European companies. We apply this knowledge and experience to help smaller businesses grow smarter and more competitive.

Results

The rewards of a consistent and manageable brand are clear. Articulate and aesthetically engaging marketing tools breed confidence in staff, suppliers and clients alike.