Verasis is a new generation of proprietary software systems, targeted at the international banking and finance sector. It was developed by a specialist software design consultancy, who wished to launch it under a completely new identity.
This necessitated the development of new names, both for the consultancy itself and the product range. These were then incorporated into a complete identity and branding system, which was applied across stationery, website and sales brochures.
The website style was based on a series images by illustrator Aude Van Ryn. Key words, such as Clarity, Consistency, Simplicity, and Efficacy were illustrated, putting the benefits of the software to the fore in an easily understood manner.
This allows the site to speak equally to both directors and technical staff of clients.