Requite provide business development consulting, helping companies to improve their sales. They asked A2 to produce brand and marketing material to help them support their own sales drive.
The identity represents an aspect of business sales process of remembering to follow up, represented by the turned corner of a page. ‘Turning a corner’ is also a metaphor for improvement.
The marketing support materials focus on illustrating the business’ key processes represented by Desire, Empathy, Probability, Understanding, and being Focused. Each image relates to the key words; Desire comes from the Managing Director’s long held desire to have the 1966 World Cup on his site as for him it represents achievement and reaching your true potential.
This was the third business we branded for this entrepreneurial client, having demonstrated that successful branding can improve business results.