Logistics spread
This client wanted a corporate brochure to present the full scope of their widely diverse business activities.
The business areas included worldwide freight business, beef ranches in Argentina, distribution from Camel cigarettes to Mercedes cars, as well as a luxury department store.
The problem of demonstrating the diverse range of activities on a limited budget was solved by using models and props to illustrate each activity, and resulted in more engaging and informative images than a single stock photograph could achieve.
Embossed cover