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PDA | A2 Design


Design Association


The Pan European Design Association call for membership mailer was produced at attention-grabbing A3 size, with large cover typography utilising different languages of the members.

Each spread highlighted a major benefit of membership while graphic arrows printed in striking fluorescent ink were used to draw the reader to the information on joining.

Arrow printed using bright fluorescent ink

The combination of concise messages, layout, and silver/black duo-tone photography by Robin Barton printed in resulted in higher than average response and an increase in membership.


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