Exceedure specialise in recruiting the right personnel for the right job through a unique selection process. A2 were commissioned to produce a simple inexpensive solution for this startup business.
The business comprises of two main aspects; recruitment and management consultancy. Each was given its own different yet complimentary colour and typeface, allowing for double-sided stationery and brochures.
Items of office stationery, a pencil and paper clip were used to represent each sector respectively, and helped express Exceedure’s business model of simplicity but appropriateness to the task.
Unusual imagery created from the two items was used to illustrate complex messages in a compelling and different way, and on a limited budget. Years on, the branding is still effective.