Clear

Financial Advice

Identity

Identity

Clear, a small firm of independent financial advisors, needed a new identity to coincide with their change of name.

Rather than a traditional fixed logo, we created a flexible system using a photographic element of clear skies that could be adapted to fit different applications.

Identity

Application to stationery

The ‘clear skies’ visual theme was also applied across the various items of product literature and marketing materials. The product sheets were folded asymmetrically to reveal a strip of bold colour on the right-hand edge to identify each service.

Product sheets

Product sheets

Document folder

Document folder

An A6 ‘pocket brochure’ was produced, focusing on specific services and individual client testimonials.

Brochure

Brochure

Applications

  • Brochure
  • Document folder
  • Identity
  • Product sheets
  • Signage
  • Stationery