Clear, a small firm of independent financial advisors, needed a new identity to coincide with their change of name.
Rather than a traditional fixed logo, we created a flexible system using a photographic element of clear skies that could be adapted to fit different applications.
The ‘clear skies’ visual theme was also applied across the various items of product literature and marketing materials. The product sheets were folded asymmetrically to reveal a strip of bold colour on the right-hand edge to identify each service.
An A6 ‘pocket brochure’ was produced, focusing on specific services and individual client testimonials.