Within the Banque de Luxembourg’s overall identity, the specialist fund research and asset management service was given an identity of its own. This concept featured typography in the form of a graph to depict the key financial analysis aspect of the business.
This identity was extended across a set of product brochures and information sheets. Macro photography of printed graphs and tables was used to create background imagery, whilst large headline text was run vertically in the style of the logo. The new visual identity system successfully launched these specialist services to a wider audience.