Founded in 1920, Banque de Luxembourg is one of the oldest established banks in the Duchy. Its core business area is private banking, with a reputation built on personalised service, always putting the client's needs first.

To reinforce this, a new overall identity and sub-branding system was developed. This was introduced as part of a major campaign, using the concept of a photo album, illustrating important financial moments in a family’s life.

Further series of brochures promoted the wide range of banking and investment services available to individual clients. Corporate items included an annual report and an architecture brochure, focusing on the heritage and solid business base of the bank.

Identity, subsidiary identities and guidelines