Ormiston Wire branding and website

15.01.13

The second stage of our branding project for Ormiston Wire is now complete.

Ormiston wanted to use the re-branding as an opportunity to develop new markets for their more specialist products. We repositioned them from being seen as a general wire products provider to a specialist in specific sectors, such as marine, military, and the arts.

This sector-specific approach was applied to the new website. Engaging imagery of wire usage in these different industries was used to draw users to relevant sectors first, before drilling down to the more technical wire product areas.

Read more in the full case study.