McQueen Cairns Technology delivers systems for the baking and cooked meats sector. They manufacture sensors and measuring systems for mixing, total heat and humidity. These systems help food manufacturers to reduce their waste and improve their product quality and consistency as well as enabling them to achieve the desired results using less energy.
McQueens Cairns needed a way to simply demonstrate the complex technical process behind their Celsius product to be used at various international trade fairs.
We recommended creating a simple animation that would be both eye-catching and explain the product to non-English speakers and less technically minded viewers.
The illustrations for the animation were also used to create exhibition stands and materials.